Through the depressed economy more and more individuals are encountering the battle of want versus need. You'll need a new dress but you need to get your teeth cleaned. You will want vacation but you'll need to buy braces for your daughter. There isn't always money for both wants and needs. Dentists are becoming more aware of this battle too, because they see patients begin to choose luxuries within the necessity of proper dental care. How do dentists persuade patients to put the care of the teeth in front of a visit to Tahiti? By building assurance and trust.
Trust is certainly one of the most crucial marketing triggers for consumers. Without rely upon a brandname, consumers will quickly take their business elsewhere, or not buy at all. But trust is fleeting. Established trust between a retailer, vendor or even doctor and a consumer or patient takes consistency, reliability, and safety - and it will take time.
There is no better tool for a dental practitioner to produce trust and assurance with patients when compared to dentist newsletters a high-quality educational dental marketing newsletter mailed to the patient's home. People are attracted to items that are familiar. There is a reason big companies and brands continue to invest so much money on advertising year after year. They are always taking care of their brand recognition and awareness, or the customers'power to recall and recognize a brand. Dentists can gain brand recognition of their very own with dental advertising dentist newsletters.
Once a dentist begins to regularly mail well-informed dental marketing literature to patients, it generates the patient much more comfortable using their oral health and the importance of dentistry in their loved ones lives. The dental practice begins to gain familiarity and brand recognition with patients in their area, and with increased familiarity and trust, patients are likely to be much more likely to pick one dental practice over another; one that isn't focused on doing what's right, providing extra value or patient education, i.e. showing they care.
dentist newsletters don't just assist new patients. They could help battle patient loss too. 80% of patients are fearful of dental visits; most would prefer to not head to the dentist than take care of their dental health. A dental practice can stand apart and break down barriers with a dental newsletter. By regularly mailing out high-quality dentist newsletters they demonstrate their commitment to patient support. By letting patients find out about new procedures, important tips, and doctor information, a practice can consistently work to replace patient anxiety with curiosity and ultimately, build assurance and trust.
Perceived indifference sends patients away nearly five times more regularly than dissatisfaction, and seven times more often than for competitive reasons, so it's critical that small businesses, especially dental practices, show their customers they care.
If you're a dentist that wants to boost patient acquisition and retention, commit to regular, high-quality mailings which can be personalized and customized. Find a respected dental marketing company to supply excellent content, and prepare to see higher visibility than previously, a great return on investment, and a rise in ideal patients.